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Change thinking.

An interesting presentation by moral philosopher Peter Singer on the rise of the effective altruism movement. He chronicles the stories of a number of participants who engage both the heart and the head (empathy and intellect), who make a difference by channeling their giving efforts in a direction that makes the greatest positive impact.

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In a moment of supreme serendipity, this talk appeared on my radar. I had been pondering a new business model that was to benefit businesses, consumers AND charitable causes for quite some time and the video that you’re about to see further encouraged me to do so – to create Change Giving.

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